its as dirty as you can imagine. there are no rules! we all know how dirty the recruiting game was when there are rules.
as for football vs basketball... the case study that foreshadowed portal chaos started in football. this is where the revenue is primarily where the collectives were birthed first and obviously it is driving conference realignment.
so ignoring machinations within the football apparatus would be like investing in retail stocks but not understanding amazons disruptive business model