Tiger69
Postdoc
Posts: 2801
Reg: 11-23-04
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03-22-17 08:37 PM - Post#227939
In response to SRP
The ILDN ads are about as much institutional "branding" as I can take! Reasonably informative and tasteful, but really repetitive. But, does the Ivy League really need to market itself to a bunch of bracketologists who sound barely bright enough to pack groceries? Ivy sports, I naively believed, were supposed to be for students, not marketing opportunities for the universities. I'm all for tournaments and such if that is what the players (students who play athletics) want. But, cut the snake oil, huckstering and branding talk. Who are these games supposed to be for, anyway? I hope not for the benefit of the ESPNs or John Feinsteins (he's from Dook, no?). They are welcome to watch and write about our sports. But, if they try to set the agenda for us, we need to get them straight on priorities. Otherwise, they can bug off.
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