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Username Post: IL Signs Multi-Year Partnership with Porsche
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Reg: 10-20-14
 02-09-18 12:44 PM - Post#246986    

The Ivy League has signed a mult-year partnership with Porsche. As part of the deal, Porsche will be an official sponsor of Penn Athletics.

JMI Sports, the official marketing rights agency of the Ivy League, negotiated the deal. The group previously negotiated deals for the IL with Coca-Cola, Nike, Citizens Bank and Under Armour.

http://nysportsjournalism .squarespace.com/porsche-...

https://www.bloomberg.com/news/articles/2018-02 -08...
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