Silver Maple
Postdoc
Posts: 3775
Loc: Westfield, New Jersey
Reg: 11-23-04
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05-29-18 10:13 AM - Post#257273
In response to SRP
I'm sure you're right that the conference got more coverage on programs like SC pre-tournament. However, while that specific type of exposure might have diminished in the last two years, now the league is getting its conference tournament games broadcast in their entirety on ESPN (and they've been great games). Which coverage is more valuable, and how does that vary by audience segment? I don't know, but it's a fairly straightforward question from a market research standpoint. I wonder if the league does any sort of regular tracking research to see how awareness of the conference, and the quality of that awareness, has changed since the institution of the conference tournament.
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