You might be surprised with how generous the packages are these days and how much a high-performing athlete could "net" on NIL vs. Financial Aid.

Princeton now provides 100% financial aid coverage (entirely with grants, not loans) for families with parent's AGI up to $100,000. According to my review of the online estimator, a student making $50k (from NIL or any other source) from a family with parental AGI at $100k and $50k in non-retirement investments would lose $8,000 off their financial aid package (netting $42k). A student earning $100k from NIL (or any other source) from such afamily would lose $21k of their financial aid package (netting $79k).

Students at Princeton with parental AGI of $150k and $50k in non-retirement investments now only pay $15k to attend Princeton. A student earning $100k through NIL (or any other source), with such parents would only lose about $30k of financial aid (netting up around $70k).